Read My Reddit History Beyond 1000 Comments
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Reddit Statistics For 2022 (Demographics, Usage & Traffic Information)
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Are you lot looking to grow your marketing outside the traditional social media platforms?
Have you thought of using Reddit?
Reddit is a social sharing website, built effectually users submitting text, images, and videos, which others tin can vote on. Popular content rises to the top, while content that is downvoted (eastward.thousand. less pop) becomes less noticeable.
It's also divided into smaller communities called subreddits. A subreddit is a board defended to a sure topic. Each one begins with reddit.com/r, such as reddit.com/r/marketing
But offset, you should know how to utilize Reddit for marketing. While marketing on whatsoever social platform happens when you lot provide expert value to your audience, Redditors are practiced at spotting marketers. You must exist prepared, and empathise how to provide value, to the Reddit customs—or you might merely become banned.
In this post, I am going to share 37 Reddit stats you tin use to boost your marketing strategy and help you lot choose the tactics worth using.
Permit'southward dive in!
SECTION 1
Reddit Content Stats
What Types Of Posts Perform The Best On Reddit?
1. Top Reddit Posts Are Under 120 Characters
- Before you post to Reddit, you have the option of adding a title. With all the subreddits the Foundation Marketing squad analyzed, information technology was plant that posts with titles of threescore-80 characters generated more than upvotes . Whereas titles with more than than 120 characters, or shorter than 20 characters, performed the poorest.
2. Posts With Questions Receive The Nigh Comments
- With Reddit, there are three forms of engagement marketers should pay attending to: upvotes, clicks, and comments. That beingness said, different types of content can generate various results. For example, a championship that asks a question is more likely to produce 2 times more comments than a title that's phrased as a argument.
3. Posts Without Questions Receive More Upvotes
- Content shared on Reddit, that does non inquire a question , receives more than ane,000 upvotes over content that includes a question.
4. External Links are the Most Popular Type of Content
- Links drive the about date for Reddit . Users rely on Reddit to discover new brands, websites, tools, and content related to their interests. Upvotes give users the opportunity to filter through the noise and browse through a feed of quality content. Notwithstanding, the popular posts with links, produced over 16,000 more than upvotes than the pop text posts.
5. Videos are the Most Upvoted External Links
- While links are popular on the platform, it should exist noted that not all external content is produced every bit. A postal service tin link to a website, a photo-sharing site (east.g. Imgur) or a video-sharing site (e.yard. YouTube). Videos on boilerplate create the near upvotes , followed by photos. Thus, the top photo and video posts created over 10,000 more upvotes than links to websites.
- One of the cardinal insights learned nearly the platform is how unlike each subreddit is. The way of content that does well in 1 subreddit, might not piece of work well in another. So, our team decided to break downward some of the insightful title and topic trends associated with the most pop subreddits. And we happened to find insights to the following:
6. /r/DataIsBeautiful Subreddit is a Irresolute Landscape
- One of our favorite subreddits is /r/DataIsBeautiful . It's dedicated to data visualization and information that is made into graphics and animations. The chart below shows the content that users are likely to engage within the subreddits when it comes to terms constitute in the original content.
7. New Research and Information Rules Science Subreddits are Pop
- Curious virtually the future? Then the /r/Futurology subreddit is for you. Our team examined the tiptop headlines in this subreddit and found that users are interested in technological and homo breakthroughs. The 3 most pop words have a theme: "the first time" and "for the commencement" showed upwardly 10 times, followed by "a new report" showing up six times. In the /r/Futurology subreddit, y'all'll detect hundreds of other posts with this format.
viii. "If You Take" is the Most Popular Headline Phrases in the /r/LifeHacks Subreddit
- Users in the subreddit /r/LifeHacks are adamant to find shortcuts that brand day-to-day life simpler. The following diagram shows the most popular phrases from headlines in this Subreddit and illustrates what kind of "life hacks" users are nearly curious nigh:
nine. "What is The" is the Nigh Pop Phrase in the /r/BigSEO Subreddit
- What about marketing subreddits such as /r/BigSEO ? Here are some of the common phrases in /r/BigSEO that receive high engagement through comments and upvotes:
And here are the well-nigh mutual words from /r/Marketing :
ten. "This is What Happens When Ane Visitor Owns Dozens of Local News Stations" Received the Most Upvotes in 2018
- This dataset shows the well-nigh popular posts on Reddit from 2018, with the number of upvotes a post received. The video titled "This is what happens when i company owns dozens of local news stations" was the near successful mail service on Reddit, with 313,000 upvotes from users.
11. 70% of Reddit Video Views Come up From Mobile
- Video has become a big hit for Reddit, with much of this video viewing happening on mobile. In 2018, 70% of all video viewing for Reddit happened on mobile devices. And those who consume video on Reddit, spend almost twice as much time on the platform than others.
12. More fifty% Of The Content In Tiptop Subreddits Are Links
- A big part of Reddit are the links with more fifty% of the content in the top Subreddits coming from links. Users depend on Reddit to find new content, websites, and resources, like to their interests. Reddit's upvotes allow users to filter through the content they don't want and browse through a curated feed.
thirteen. 21 Billion Average Screen Views Per Month
- In Reddit'southward Year in Review, they found that users average 21 billion screen views a calendar month. This shows that users are spending a considerable amount of fourth dimension engaging with content on Reddit.
14. Reddit Has One Billion Native Video Views Per Calendar month
- In a 2018 blog post, Reddit stated that they had achieved ane billion views per month for native video , which means that users are posting and watching more than video than even Reddit predicted!
15. Reddit Has Seen a 38% Growth Charge per unit for Video
- Since 2018, Reddit has seen a 38% growth rate for video content . Since launching hosted videos, Reddit has seen a quarter of those videos utilise their native actor, surpassing YouTube links. With this, it means information technology's the dominant way users are viewing and posting videos. As more accounts mail service video it is important to ensure yous are releasing roll-stopping video content.
16. Reddit Saw a 43% Increase for Wellness & Fitness Content
- Reddit is the place to be if you lot're into wellness and fitness, shown through their 43% increase from 2017 to 2018 . The platform is a conscient resources for this content, and the categories only continue to grow. From veganism to the Keto Diet to skincare, Reddit is full of this type of content. This presents an fantabulous opportunity for users and businesses to participate in the chat.
17. Reddit Users On Health & Fitness Subreddits Spend 15X More than Time On The Community
- If yous're looking for wellness-conscious discovery and talk or the latest health craze and fitness routine, Reddit is the place for you! Reddit has users spending 15x more time a month than enthusiasts on other health and fitness websites. With all the health and fettle subreddits, it provides a chance for users to engage with other health buffs.
eighteen. Reddit Receives 27 One thousand thousand Visitors to Technology Communities
- With the latest trends to the newest gadgets, technology is a popular topic on Reddit. In fact, they receive more than than 27 meg monthly visitors to technology communities , such as r/engineering science and r/iphone. Whether you desire the latest on a product release or an opinion on a gadget, Reddit is a great source for all things applied science.
19. 38% of Users are Technology Enthusiasts
- According to Comscore , 38% of Reddit users consider themselves applied science lovers, more than any other social platform like Facebook or Instagram. With this, it shows that Reddit is the identify to be for relevant conversations around technology.
20. Engineering Communities Saw a 24% Year-Over-Twelvemonth Increase in 2018
- Engineering science communities are huge for Reddit and but will continue to abound. In 2018, Reddit saw a 24% year-over-year increase in total appointment (comments + posts + votes) in applied science Subreddits .
21. 47% of Redditors Love to Buy Technology
- According to a recent report, 47% of redditors take bought consumer electronics and are 98% more probable to exist tech high-spenders (more than than $i,000 in 6 months).**
SECTION 2
Reddit User Stats
How Many People Use Reddit & What Are They Similar?
22. 26.4 One thousand thousand Americans Utilise Reddit Monthly
- In the Usa, 26.4 million people are using Reddit monthly. Since they were founded in 2005, Reddit has connected to grow its user base. eMarketer defines someone equally a user if they accept an account and log on at least once a month. However, it's important to notation that the website is non limited to those that have logged on. Anybody can read the news, lookout man videos and discover subreddits, so the reach can be even higher than anticipated!
23. Reddit has 330 One thousand thousand Monthly Active Users
- The number of people using Reddit has grown, and it'southward now reporting as many users as Twitter! Reddit'due south own data shows that monthly active users have grown from 250 million in 2017 to 330 1000000 in 2018 .
24. 1.6 Billion Visits Between February 2018 to March 2019
- In March 2019, nearly ane.6 billion visits in desktop and mobile visits (excluding their app) were accounted for, making Reddit one of the almost popular websites. Reddit'south success comes at a great time, given some of the issues that have occurred with other social networks .
25. 42% of Internet Users 18-24 Use Reddit
- In a study from Nosotros Are Flint, they constitute that 42 percentage of U.S. Internet users, between 18 to 24 years former, are using Reddit. This shows that Reddit is becoming pop with this age group and that it will just continue to grow in the coming years.
26. sixteen Minutes is the Duration of a Reddit Visit
- Reddit can be an engaging platform. When users arrive on the site, t hey spend an average of 16 minutes of consuming content before logging off. As Reddit keeps evolving, the tools and options bachelor will only further concenter and engage new audiences.
27. xv% of U.South. Reddit Users are Male
- Equally of February 2019, 15% of male respondents stated that they used Reddit. Whereas only viii% of females stated they utilize the website. Too, information technology's safe to say that Reddit is pop with males, and although both datasets apply the U.S., information technology can be expected it is similar effectually the world.
28. 168 Billion Pages Were Viewed on Reddit in 2018
- The volume of online traffic to Reddit is listen-extraordinary. In 2018, Reddit received 168 billion page views . This shows that Reddit is here to stay. And, with millions of users visiting the website, it can be expected that Reddit will only keep growing.
29. ane.vii Billion Comments Were Added in 2019
- Two years agone, Reddit recorded over ane.vii billion comments from users. This demonstrates that users are actively participating with others and building upwardly their engagement levels. Also, commenting on Reddit tin can assist you potentially generate more traffic to your website!
30. 32 Billion Upvotes Were Recorded in 2019
- In Reddit'due south 2019 Year in Review, it was recorded that they received 32 Billion Upvotes . For example, if yous think something is meaningful, you upvote information technology.
31. Reddit is the 6th Almost Popular Website in the U.S.
- Since existence founded in 2005, Reddit has steadily grown. Co-ordinate to rankings published past Alexa – an Amazon-owned subsidiary , Reddit is now the sixth most popular website in the United States.
32. Reddit gets more than 46.7 million daily searches.
- You might not recollect to employ Reddit as a search engine, but each mean solar day there are more than 46.seven 1000000 searches each day on a diversity of subjects.
- 33. 44% of Redditors love to use mobile technology.
- Mobile continues to play a large part in Reddit. In fact, 44% of Reddit's monthly agile users admission it through their mobile app or browser.
34. Reddit's userbase grew by 30% in 2019.
- Reddit'due south userbase grew by xxx% to reach 430 million monthly active users. That'south a huge jump given the ii million users information technology had back in 2008.
35. 51% of Gen Zs love the user-driven nature of Reddit
- Users beloved being able to see posts from others who are authentic and willing to help. In fact, 51% of the Gen Zs dear the user-driven aspect of the platform.
36. 87% of Gen Z users enjoy being apart of a Reddit community.
- Respondents beloved visiting Reddit communities to learn about topics they're interested in, similar r/Minecraft and r/MakeupAddiction. 87% of respondents say there is a community for everybody on the platform.
37. Over 199 one thousand thousand posts were added in 2019
- Reddit is one of the most underutilized social media marketing platforms. Though, 199 million posts and counting were recorded in 2019. This shows that Reddit is becoming more and more popular.
Reddit Statistics Recap
Didn't have time to read them all? No worries, here are the top six stats you need to know:
- 26.iv Million Americans Employ Reddit Monthly.
- Reddit has 330 Million Monthly Agile Users
- Top Reddit Posts Are Under 120 Characters
- Posts With Questions Receive The Nearly Comments
- External Links are the Almost Pop Type of Content
- Reddit Has One Billion Native Video Views Per Calendar month
What Reddit statistic did you notice fascinating? Nosotros'd love to hear them in the comments!
I'm besides leaving y'all with our Reddit Marketing Guide , where nosotros share tips on how to drive traffic to your content, reverse engineer whatever subreddit, and generate more leads & sales from Reddit.
[Updated Jan 07, 2021]
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Source: https://foundationinc.co/lab/reddit-statistics/
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